See Baby Boomer Consumer Trends
Pics. Baby boomers are entering retirement with the confidence that the best years are still to come. Baby boomers have dominated the nation's cultural and political landscape for decades.
The majority of baby boomers are still in the labor force: Is their device usage catching up to other generations? But people over the age of 50 account for 51% of consumer spending, creating enormous opportunities for brands that are savvy enough to understand how to connect with.
Learn five things to consider when marketing to baby boomers.
What is the boomer effect (baby boomer factor)? Bill and the growth of consumer suburbs). 5% of 65+ year olds online use twitter as compared to (source digital trends). Baby boomers (often shortened to boomers) are the demographic cohort following the silent generation and preceding generation x. Baby boomer consumers say they are more likely to trust a personal recommendation as opposed to online reviews. Consumer behaviors may play an even bigger role in why best's presentations and reports explain the impact of these trends to company and client. Baby boomers are entering retirement with the confidence that the best years are still to come. Numbers, facts and trends shaping your world.